Coffee for Conservation, a reason to feel good about drinking Starbucks every morning. 

Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee worldwide, has joined forces with AWF to encourage sustainable coffee farming practices in East Africa.  East Africa’s coffee farmers have the capacity to produce large volumes of high quality coffee, but are constrained by a multitude of factors.  Inadequate credit, poor management of coffee cooperatives, erratic pricing, poor marketing practices, and poor land tenure are among the key challenges faced by farmers.  Through financial assistance, training and capacity building, AWF and Starbucks will work with coffee co-operatives to promote a sustainable, ecological and economic model for coffee predication.  This partnership will combine Starbucks expertise in coffee quality and agronomy with AWF’s detailed knowledge of Africa’s people and natural resources – helping Africa’s wildlife, wild lands and people to survive.

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